Occupancy and Revenue Statistics for Ubud Real Estate — Q2 2025

The Ubud submarket maintains a high score of 80 out of 100, indicating strong investment appeal.

• Rental Demand — 82
• Revenue Growth — 51
• Seasonality — 79
• Regulation — 79

• Annual Revenue: Rp 616.1 million (≈ $39,600) — unchanged compared to August 2024.
• Occupancy Rate: 57%, up 9% year-over-year.
• Average Daily Rate (ADR): Rp 3.22 million (≈ $207) — down 10% year-over-year.
• Revenue per Available Room (RevPAR): Rp 1.90 million — up 1% year-over-year.

Conclusion: The 1BR segment shows strong occupancy growth despite a slight decline in rates, confirming high demand for affordable rental units.

• Annual Revenue: Rp 875.2 million (≈ $56,200) — down 14% year-over-year.
• Occupancy Rate: 63%, down 5% year-over-year.
• Average Daily Rate (ADR): Rp 4.14 million (≈ $266) — down 12% year-over-year.
• Revenue per Available Room (RevPAR): Rp 2.64 million — down 14% year-over-year.

Conclusion: The 2BR segment shows declines across all key metrics, likely due to increased competition and cooling demand in the higher-priced segment.

1BR properties in Ubud are more resilient to market fluctuations and lease out faster.
2BR villas and apartments require a revised pricing strategy and more active marketing.
The increase in 1BR occupancy alongside a drop in average rates suggests a shift in demand toward more affordable accommodation.

In the high season (December–March), occupancy growth is expected for both segments. Owners should adopt dynamic pricing and enhance service quality to maintain profitability.